Revive a health brand’s Amazon presence to complement its strong web presence.
An ecommerce-built beverage brand wanted to grow on Vendor and Seller Central, having seen previous success only on Seller Central for a short time.
When we came on, their Vendor Central account had 0 Purchase Orders, the Seller Central account was suspended, their full catalog wasn’t listed online, and there was outdated product/pricing information. We definitely saw a path to success here.
What We Did
Added new items to the catalog on Vendor Central, adjusted pricing and product coding in order to initiate POs.
Optimized content across Vendor and Seller Central.
Created a plan of action to open up Seller Central account and implement a dual Amazon account selling strategy.
After catalog updates, Purchase Order volume in Vendor Central went from a dormant $0 to $21k.
Seller Central account suspension lifted after we submitted a comprehensive Action Plan.
After the first month post-suspension, sales increased 749% in Seller Central within 2 months, with a 137.93% average month over month sales rate growth over the course of 6 months.