Amazon Marketing is Overcomplicated (And How to Fix It)

Amazon marketing isn’t that different from traditional digital marketing—we just make it sound complicated.

The Problem: Too Much Jargon, Not Enough Strategy

Agencies and Amazon consultants love throwing jargon around, making marketing seem like rocket science.

But in reality? Amazon’s fundamentals are the same as any other digital platform:

  • Visibility – Are shoppers finding you?

  • Conversion – Are they buying?

  • Retention – Are they coming back?

The Real Issue: Overcomplicating the Basics

Most brands and agencies:

  • Drown brands in endless data and metrics.

  • Overuse acronyms and “expert terminology” to sound smarter.

  • Ignore the simple question: “Are we actually making more money?” and “Are we keeping more of it?” Revenue’s cool, but profitability (and retention) is cooler.

The Simple Framework for Amazon Marketing Success

1️⃣ Master visibility – Optimize listings and use full-funnel ads.
2️⃣ Improve conversion – Invest in A+ Content, strong creatives, and pricing strategy.
3️⃣ Increase retention – Leverage Subscribe & Save, post-purchase engagement, and brand-building strategies.

Why Amazon Marketing is More Like Google Search Than You Think

The same core principles apply across all marketing channels:

  • Know your audience.

  • Serve relevant content.

  • Track and optimize performance.

If you’re drowning in data but don’t know how to increase revenue, you’re missing the point. Simplify, optimize, and scale.

Advertising, Listing OptimizationMichael Maheramazon, advertising, agency, targeting, marketComment