Made in USA? Then ACT Like It
"Made In USA" Is Not a Line. It's a Superpower.
If your product is genuinely made in the USA and you’re hiding it?
You're handing your advantage to your competitors on a silver platter.
John shared a real PickFu test where he and his client compared packaging with:
A black-and-white American flag
A full-color American flag
Guess what crushed?
✅ The color flag. By a landslide.
It wasn’t even close.
Color signaled pride, authenticity, trust.
Black and white signaled… "meh."
Stop Letting "Brand Guidelines" Talk You Out of Winning
Brand guidelines are important.
But they're not more important than buyer emotion.
If the market is screaming what they want to see, you listen.
You don’t hide behind an old brand deck.
Let Your Flag Fly
✅ If it’s made here, make it obvious.
Big. Bold. Visible on the SERP.
Give buyers a reason to click with pride.