Your Hero Image Is Your Front Door
Your A+ Content Means Nothing If They Never Click
You can have the best A+ content on the planet. Gorgeous brand story. Pixel-perfect premium modules. Beautiful lifestyle photos. A real work of art.
But if your hero image sucks, none of that matters.
John Aspinall nailed it: Investing in your PDP without a winning hero image is like dropping $100K on a kitchen remodel when the front of your house looks abandoned.
No one's coming inside to see your masterpiece.
Why The Hero Image Is The Click Magnet
If your hero image doesn’t stop someone mid-scroll, you’re not getting the click. If you don’t get the click, you don’t get the sale. It's not complicated — it's physics.
No click. No traffic. No conversion.
Start Here Before You Obsess Over Branding
✅ Run a simple A/B test:
Compare your real product photo vs. a clean 3D render.
Don’t overthink it. Test it. Let the data talk.
You can't convert traffic you don't have.
Fix your front door first.