AI, Agents, and the Gap No One’s Talking About
Brett shared on the recent Amazon AMA live how he’s been building tools to automate repetitive Amazon work, like expiration-date documentation and variation name checks, and writing about it on his Substack, Agentic Field Notes.
It’s not hype. It’s curiosity. And it’s where the industry is heading.
The Real Opportunity
Brett’s using AI to save time on the boring stuff, the things that burn people out. He’s not trying to replace expertise. He’s amplifying it.
That’s a big difference from the “AI does 90% of my job” narrative. That’s not realistic, at least not yet.
AI can summarize data or generate ideas, but it can’t replace context or judgment. You still need to know what good looks like.
The Market Gap
Enterprise tools are moving upstream, leaving smaller sellers without flexible solutions.
That’s creating a gap (and an opportunity) for operators building lightweight automations. Tools like Scale Insights already exist, but smaller sellers need simpler versions that fit their size and workflow.
Where It’s Headed
AI in ecommerce is about workflow leverage.
Automate what’s repeatable.
Keep humans focused on strategy.
Start small and iterate.
The Takeaway
The smartest sellers aren’t obsessing over prompts. They’re designing systems that blend automation with real thinking.
AI doesn’t replace good operators. It highlights the ones who are actually thinking.