When a Stranger Sells Under Your Brand
During the Amazon AMA live, one seller shared a nightmare scenario. Six ASINs were registered under their brand, but none of them were theirs.
That’s not just strange. It’s a red flag.
What’s Actually Going On
This looked like someone attaching unrelated products to an existing brand name. Simply put: a listing hijack.
It may have started with an old ASIN that went dormant, a reused UPC, or a gap in Brand Registry. Once a listing sits idle, someone else can slip in and take it over.
Why It Matters
If someone else’s product appears under your brand, they’re not just selling something. They’re rewriting part of your brand story.
Wrong product. Wrong reviews. Wrong data.
If Amazon sees multiple sellers using your brand name inconsistently, it can create confusion and even risk suppression.
What To Do About It
Go directly to Brand Registry with documentation.
Provide proof of ownership, including past listings, UPCs, and catalog data.
Get the record corrected or removed.
If you’re unsure what’s happening, reach out for help. They even offered to connect with the seller to walk through the issue.
The Takeaway
This type of hijack is real. You don’t need to panic, but you do need to pay attention.
Brand Registry doesn’t protect you automatically. It gives you the tools to protect yourself.
Cartology can help audit your ASINs, find weak spots, and keep your catalog locked down before someone else does.