Prime Big Deal Days Isn’t Prime Day
Prime Big Deal Days came and went. If you looked at the numbers, it probably wasn’t the headline-maker some expected.
A Different Kind of Win
You don’t need to crush this event to win Q4. You just need to be careful with the moves you make now, especially the ones that could affect your Black Friday margins later.
Amazon looks at your lowest price over the last 60–90 days when it decides if you qualify for Black Friday or Cyber Monday deals. If you discounted too much in October, you’ll need to go even lower to qualify later, often by another 20%.
That’s a painful place to be.
Don’t Let the Discount Bite You
If you’re big holiday promos, make sure Prime Big Deal Days doesn’t box you in.
Keep your discounts reasonable.
Watch your pricing history.
Don’t let short-term wins undercut long-term plans.
“It can come back and bite you in the ass if you’re overly aggressive and not creating a future-leaning strategy.” – Michael Maher
So the strategy isn’t about blowing out Prime Big Deal Days.
It’s about protecting your ability to run the promotions that actually matter.
The brands that maintain flexibility going into November are the ones who stay in control of their margins — and their outcomes.
Prime Big Deal Days gave you a lift.
What you do with that lift determines the rest of Q4.