Prime Day Fatigue Is Real. Here's How To Beat It

Prime Day Isn’t A Surprise. Your Strategy Shouldn’t Be Either.

At this point, Prime Day isn’t exactly sneaking up on anyone. Yet every year, we watch brands scramble to throw together deals, crank up ad spend, and pray that something sticks. The result? A lot of panic, wasted spend, and post-event regret.

Sound familiar?

That’s why you need a plan.

The brands that win Prime Day don’t treat it like a fire drill. They treat it like a campaign. One with clear goals, airtight logistics, and a follow-up plan that doesn’t involve crying into a TACoS chart.

Inventory First. Ads Second.

Let’s make one thing clear: no amount of ad spend can fix out-of-stock inventory. You can’t win Prime Day if your hero SKUs aren’t available or FBA check-in deadlines were missed. We’ve seen great campaigns flop just because the product wasn’t where it needed to be.

Prioritize:

• Inventory check-ins (well before the cutoff)

• Backup fulfillment if you're on Vendor and Seller

• Real velocity forecasting (not the fantasy version you hope happens)

Prime Day isn’t just about sales. It’s a chance to rank better and build momentum.

Planning to wing it this year? Don’t. Let’s talk Prime Day prep before your margin gets nuked.