Your Ads Don’t Work Because Your Strategy Doesn’t

Ads Don’t Fix Bad Fundamentals

You can blame the algorithm all you want. But if your ad isn’t converting, chances are it’s not the bid. It’s the foundation. Bad PDP? Irrelevant targeting? Confusing offer? That’s not an ad issue. That’s a strategy issue.

At Cartology, we see this all the time: brands launching campaigns with half-baked product pages, outdated images, and zero customer focus. Then they wonder why RoAS tanks.

Ads Are Amplifiers, Not Magicians

Amazon ads make the good better. But they also make the bad more expensive. If your product page isn’t built to convert, every click is just another line item on a donation receipt.

Before you launch, make sure you’ve:

• Reviewed conversion rates by SKU

• Measured margin after planned ad spend

• Built PDPs that sell, not just exist

Build Before You Boost

If you’re not tracking performance at the SKU level, you’re not doing performance marketing. You’re guessing. Worse, you’re guessing with your wallet.

Let’s fix the foundation before your next campaign burns another $5k.