Still Selling Like It’s 2019? Your Playbook’s Outdated.

What Worked Then Won’t Work Now

Retail media is no longer a competitive advantage. It’s the baseline. But too many brands are still stuck optimizing for impressions like it’s a 2019 beauty pageant.

Cartology doesn’t chase exposure. We chase outcomes.

Intent Is The New Impression

Winning now means:

  • Mapping the buyer journey

  • Segmenting campaigns by stage

  • Retargeting with Sponsored Display (still criminally underused)

Your Ads Need A Funnel

Gone are the days when one campaign fit all. If you’re not:

  • Running consideration vs. conversion splits

  • Matching PDP copy to ad hook

  • Measuring incremental lift, not just ACoS

You’re stuck in the past.

Still chasing clicks instead of conversions? Let’s talk smarter spend before your next sale cycle.


Michael MaherComment